In the beginning was the Sweater..

Up until the middle of the 19th century an English gentleman had no cause what-soever to wear knitted garments.  Only the ordinary people wore something like this as sturdy and above all favourably priced working clothes. It was not until the middle classes also started to discover sport as a means of physical training that a demand arose for fine knitwear. It was worn for bicycling, playing all kinds of ball games, cricket and polo. The garment was given the name of “sweater”, suitable for the sweat-inducing effect of the wool.    

In order to satisfy the in-creasing demand, sweaters were soon produced on a grand scale. They were cut and sewn from pre-fabricated lengthsof material for this purpose; this method was called “cut and sewn”. For the more expensive “fully fashioned” alternative every garment was machine-knitted individually and in all. Even today, knitted garments are still distinguished according to these two production methods.    

All attempts to include the sweater in the stipulated regime of formal clothing have been unsuccessful hitherto. The classical domain of knitted garments is still neat casual clothing.    

Like no other nation, the Italians have completed this look to perfection.  Whether worn or draped casually around the shoulders, the sweater belongs here both in summer and winter, out shopping, visiting a museum or having an aperitif at the bar. Hence, in themeantime the sweater is a symbol of leisure that is understood all over the world.  

We are planning a knitwear booklet and product training sessions for your POS employees so that they are able to provide even more professionally competent advice in the future.

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